I've been an operator first,
a consultant second.

My career has never followed a straight line - and that's exactly what makes me useful to the founders I work with.

I started in aviation. At Finnair I helped take the airline from 11th to 3rd in UK market share. At Manchester Airport I built the corporate sales function from scratch. I learned early that commercial growth isn't about clever slides - it's about understanding what customers actually need and removing every obstacle between them and a yes.

From there I moved through business development and consultancy across multiple sectors, before landing in tech.

At Northcoders I joined as CCO and helped drive the company through its most significant growth phase. Under my commercial leadership the business grew headcount by 283%, tripled revenue, and achieved a successful AIM listing in July 2021 at a market cap of £12.5m. That's not a stat I share to impress - it's the context for why I know what I'm talking about when I sit across the table from a founder.

After Northcoders I co-founded and led Basecamp as CEO - building the business from concept, securing £2.5m in contracts in year one, and reaching profitability within six months.

I've also lectured at Manchester Metropolitan University on the Chartered Management Degree programme - because I believe the gap between academic strategy and real commercial execution is one worth closing.